Founders are focused on retention and sustainable growth as investors reward efficient unit economics.
What happened
Startups are prioritizing steady revenue and retention over rapid but fragile scaling strategies.
Why it matters
- Retention and NRR are the core signals.
- Sales efficiency beats vanity growth metrics.
- Customer success teams are expanding earlier.
Key context
Investors want predictable revenue and efficient sales motions in the current market.
Local angle
B2B SaaS founders in Lahore are focusing on fewer, higher-value enterprise deals.
What to watch next
- Pricing experiments
- Churn reduction
- Pipeline quality
Entities: Startup growth, Unit economics, Revenue retention, Customer success, Fundraising